KUNA WELLNESS

KUNA WELLNESS

ABOUT THE COMPANY

Kuna Wellness is dedicated to helping people improve their well-being through high-quality cannabis products. The company focuses on creating a positive and safe experience, offering a curated selection of products designed to support various wellness goals. By emphasizing education and responsible consumption, Kuna Wellness aims to demystify cannabis and empower its customers to make informed choices that contribute to a healthier, more balanced lifestyle.

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COMPANY COLORS

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Kuna's brand visual identity is built on a sophisticated and versatile color palette. The company uses a strong foundation of classic black ($#000000$) and clean white ($#FFFFFF$), which serve as the core brand colors. These two colors are used interchangeably to create a sense of balance and clarity. To complement this, their secondary colors—a vibrant blue ($#24ADE4$) and a bold magenta ($#D84498$)—are used to add a dynamic and modern touch, highlighting key messages and enhancing their overall visual appeal.

TYPOGRAPHY

For its typography, Kuna has chosen the font Dopestyle, a decision that speaks directly to the brand's identity and mission. The handwritten, flowing script of this font was selected to create a sense of authenticity and a personal touch. By moving away from more rigid, corporate typefaces, Kuna projects an approachable and artisanal image, reflecting the curated and mindful experience it offers. The fluid and artistic nature of the script reinforces the brand's commitment to a holistic wellness journey, conveying a feeling of ease and personal care that is central to its values.

THE ISOTYPE

The Kuna isotype is a clean and modern representation of the brand's core identity. It is a stylized graphic composed of three organic, leaf-like shapes, which serve as an elegant and direct nod to the cannabis plant. This versatile design not only functions as the brand's primary icon but is also thoughtfully used as a texture on some of its products..

LOGO (APPLIED IN DIFFERENT COLORS)

PRODUCT PACKAGING DESIGN

The brand's commitment to a premium and cohesive experience is evident in its meticulously crafted packaging design. For the vape and cartridge lines, bespoke boxes have been designed to not only protect the product but also to elevate the unboxing experience. This attention to detail extends to the oils and gummies, where a series of cohesive labels were developed to clearly communicate product information while maintaining a unified and aesthetically pleasing brand presence across the entire product family.

VAPE AND CART PACKAGING

This detailed dieline plan serves as the technical blueprint for the vape and cartridge boxes, ensuring precision in every aspect of the packaging. It meticulously outlines the exact dimensions, cut lines, and fold marks required for manufacturing, which guarantees that each box is produced with flawless accuracy. This plan is crucial for a consistent and professional final product, as it provides the foundation for the graphic design team to precisely position all branding elements, text, and imagery to align perfectly on the final three-dimensional box.

Kuna offers a diverse and curated selection of nine distinct flavors for its vape and cartridge lines. Each flavor is thoughtfully categorized by its characteristic profile Indica, Sativa, and Hybrid to guide customers in finding the perfect experience for their needs. The collection includes a range of celebrated strains and unique profiles, from the robust notes of Gorilla Glue and the classic Jack Herer, to vibrant options like Mimosa and Pineapple Express. The selection is further enhanced with Girl Scout Cookies, Purple Punch, Queen of Hearts, Strawnana, and Lemon Berry, ensuring every customer can discover a flavor that perfectly aligns with their personal wellness journey.

OIL DROPPERS PACKAGING

The Delta-8 and Hemp Derived D9 tincture contains a total of 2000mg, with each full dropper providing 66.6mg of the blend. The brand's CBD oils are available in three different strengths: a high-potency option of 10000mg, where a full dropper contains 332mg of CBD; a mid-range offering of 5000mg, with a full dropper containing 166mg of CBD; and a 2500mg option, where a full dropper provides 83mg of CBD. Each bottle contains 30 droppers, or servings.

This dedicated dieline serves as the technical blueprint for the CBD and THC oil boxes, ensuring precision and structural integrity for the packaging. This detailed plan meticulously outlines all the necessary cut and fold lines, which guarantees that each box is manufactured with the highest accuracy. The use of this specific dieline is essential for creating a perfectly fitted and secure container for the oil products, while also providing a precise foundation for the graphic design, ensuring that all branding elements are flawlessly aligned on the final packaging.

OIL DROPPERS LABELS

The brand's oil products are distinguished by a series of custom-designed adhesive stickers that serve as the primary product label. These labels are a key element of the packaging, featuring the distinct "Kuna Wellness" logo and brand isotype. Each label uses a different, vibrant color palette to easily differentiate between products and potencies. The design provides all essential information at a glance, including the specific type of oil (Delta-8 or CBD) and its total milligram content. Additionally, each sticker clearly displays recommended directions for use , nutrition facts , and necessary warnings, ensuring customers are fully informed. The use of these cohesive, informational labels reinforces the brand's commitment to transparency and a well-informed customer experience.